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Scion.com Web Style Guidelines - 2012

Current version of this Styleguide: 3.0

Dated: 6/4/2012 10:30AM PST

Base Palette 2012

Global Usage

#e7e7e7
#d6d6d6
#909090
#717174
#616366
#515051
#333333
#542583

Model Specific

iQ
#f26300
tC
#1c97c3
xB
#9FA617
xD
#9b0133
FR-S
#d31245

Typography

Display Text - Headlines, Subheads

Headline 1

Headline 1: Din Medium 48px ALL CAPS

Headline 2

Headline 2: Din Regular 30px ALL CAPS

Headline 3

Headline 3: Din Regular 24px ALL CAPS

Subhead 1

Subhead 1: Din Regular 18px ALL CAPS


Body Text: Subhead Copy, Body Copy

Subhead Copy: Helvetica Neue, Helvetica, Arial, Sans 14px, Line Height: 20px

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt dignissim nulla, eget rutrum tellus auctor sit amet. Donec adipiscing semper justo. Sed hendrerit, eros eget dapibus ultrices, tortor dui egestas turpis, vel rutrum est justo in ante. Nunc vestibulum pharetra nulla sed hendrerit. Vivamus ullamcorper luctus diam volutpat placerat. Sed a lacus semper tortor imperdiet tempor. Proin eleifend fringilla tristique.

Body Copy: Helvetica Neue, Helvetica, Arial, Sans 12px, Line Height: 16px

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt dignissim nulla, eget rutrum tellus auctor sit amet. Donec adipiscing semper justo. Sed hendrerit, eros eget dapibus ultrices, tortor dui egestas turpis, vel rutrum est justo in ante. Nunc vestibulum pharetra nulla sed hendrerit. Vivamus ullamcorper luctus diam volutpat placerat. Sed a lacus semper tortor imperdiet tempor. Proin eleifend fringilla tristique. Nam libero leo, vehicula in pulvinar laoreet, pharetra eu mi. Donec placerat hendrerit eros, ut tincidunt magna varius vitae. Phasellus non felis magna, ut pulvinar nulla. Aliquam eget ante purus, et venenatis justo. Pellentesque condimentum volutpat nisi, ut vulputate libero placerat suscipit. Vestibulum magna felis, facilisis id dignissim id, convallis ac lorem. Vestibulum vel lacus ac odio imperdiet tincidunt eget ac est. Suspendisse nec massa enim, nec semper nunc. Integer at velit vitae neque varius cursus a at neque. Vestibulum sed leo diam. Sed tempus purus eu lorem lobortis sodales.

Example Usage: Headline 3 w/ Subhead Copy

Headline 3: Din Regular 24px ALL CAPS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt dignissim nulla, eget rutrum tellus auctor sit amet. Donec adipiscing semper justo. Sed hendrerit, eros eget dapibus ultrices, tortor dui egestas turpis, vel rutrum est justo in ante. Nunc vestibulum pharetra nulla sed hendrerit. Vivamus ullamcorper luctus diam volutpat placerat. Sed a lacus semper tortor imperdiet tempor. Proin eleifend fringilla tristique. Nam libero leo, vehicula in pulvinar laoreet, pharetra eu mi.

Example Usage: Subhead w/ Body Copy

Subhead 1: Din Regular 18px ALL CAPS

Lorem ipsum dolor sit amet, consectetur adipi scing elit. Cras tincidunt dignissim nulla, eget rutrum tellus auctor sit amet. Donec adipiscing semper justo.

Marcostructure

Utility Navigation

BUILD YOUR SCION
FIND A DEALER
Notes

Nav height: 25px; 5px gaps between elements. Fixed 10px from document right.

When nav drop down menu is displayed clicking anywhere in the document should hide the drop down.

Section Nav

OVERVIEW

COLORS & 360°

GALLERY

STANDARD FEATURES

SPECIFICATIONS

ACCESSORIES

SAFETY

REVIEWS

WARRANTY

Notes

Nav bar min-width: 830px; max-width: 1090px; height: 25px;
Bread crumbs should remain 53px from the top of the window. The Section Nav bar should remain 90px from the top of the window. In prototyping the min-width actually worked out to 825px because of the typeface rendering and the programatic margin-right on each menu item.
Minimum margin-right: 2px; maximum margin-right: 60px;
After maximum width is reached the left position of the Overview Nav bar should move right to center the bar in the window accounting for the left nav column.

Global Navigation

CARS

tC

xB

xD

iQ

FR-S

CERTIFIED-USED

Notes

Cars, padding-left: 10px;
tC, xB, xD, iQ, FR-S, pre-owned padding-left: 20px;

font-family: DIN; font-weight: normal; font-size: 13px; color: #FFF;

mast image width: 150px; height: 90px;

section width: 150px; height: 29px; border-top: 1px solid #a8a8a8;

fill #542583. duration: 175ms; easing: easeoutquad. animation cancels and reverses on mouseout. 1.5x slower than fill.

flyout fadeIn begins on mouseenter. duration 35ms.

Flyout border FPO

Gallery Carousel

Notes

Gallery Carousel overall width 780px, height 130px. Font-family: DIN. Font-size: 12px. Color: #FFF. Hover state on top row buttons should match hover border.

Border is on top of image. When the border is added it does not add to the overall width of its image, nor does it shrink the image. If the number of images is divisible by 5 the carousel slide left and right 5 at a time. Otherwise it slide one image at a time. 5px gap between elements.

Modal Demo

Notes

Modal overlay background-image modalFill.png

Modal centered. Clicking on the overlay closing the modal. Clicking on the 'X' in the corner of the modal window will close the modal.

Sitemap

Notes

Subheading 1: font-family: 'DIN'; font-size 18px; color: #542583;
Unordered-list indent 10px.
margin-bottom: 10px;

Subheading 2: font-family: 'DIN'; font-size: 12px; color: #333; text-decoration: underline;
Hover, color to global purple. color: #542583:

Press Release

April 20, 2011

Scion Introduces FR-S Sports Coupe

April 20, 2011

Scion Introduces FR-S Sports Coupe

CTA Rules and Violations

Rules

Select Menus

Select Menus should not be styled. They should render per browser defaults.

Button Width and Height

Width is determined by the button value plus padding.

Height is 25px

Button Text Treatment

Text is vertically aligned in div/button. Text is uppercase. Text is centered.

Left and right padding is 10px. Text-indent in button is 10px added to padding.

Button Typography

Font-family: DIN; Font-size: 12px; Color: #FFFFFF;

Interaction

Hover changes cursor to point (finger). Background color changes based on context.

App Store Buttons

Violations

Button Text Treatment

Overview CTA Buttons, Contact Dealer Form: text-align: left;

Button Sizing

Overview CTA buttons are all 165px wide. They otherwise observe the ruleset.

Pure Price button/img is 45px high.

Contact Dealer submit button is 120px wide.

Flyout buttons are 145px wide.

Grid View Details buttons are 150px wide.

Lifestyle App link CTAs. 115px wide; Content is left-aligned. 9px gap between icons and button text.

Apply for credit button

Model Overview CTA Demo

INTRODUCING THE NEW 2011 SCION iQ

$ XX,XXX

MANUAL MSRP

$ XX,XXX

AUTOMATIC MSRP
Estimated MPG XX/XX
Scion's new, premium micro-subcompact iQ.
Sign up now to receive iQ news and updates.
Notes

The biggest test in CTA.
headline 1: din medium 48px all caps. margin-top: 20px; margin-left: 45px; color: #515051;

Price.
headline 2: din regular 30px all caps. color: #717174;

subhead 1: din regular 18px all caps. color: #717174;

Manaul, automatic, msrp, estimated mpg and copy below that.
subhead 2: din regular 12px all caps. color: #717174;

Pure Price border fpo. margin-top: 10px; 5px between each button.

Print Brochure--Additional iQ models gap 105px;

This item maintains the same margin-left until the nav bar is full stretched. Then it move right 1px for every 2px added to the window width. Maintaining its position in relation to the nav bar directly above.

CTA Additional Comments

To get the vertical spacing the same as it is to the left I set margin-top: 0px; and margin-bottom: 0px; this may not have the same effect in your code base. especially if you use some kind of reset.css or normalize.css

The vertical gaps between the lines of text are 10px. So between the headline and the price there should be 10px. between the price and the estimated MPG there should be 10px. between the Est. MPG and the copy there should be 10px. Between the copy and the pure price button there should be 10px.

Contact Dealer

CONTACT A DEALER

Donec ullamcorper nulla non metus auctor fringilla. Donec sed odio dui. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec ullamcorper nulla non metus auctor fringilla. Donec sed odio dui. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

*REQUIRED

Notes

Individual inputs are checked for errors only after gaining and then loosing focus. If an error is found the border of the respective input is changed to red till the error is corrected. Closing the Contact dealer modal resets the form.

Contact a dealer will only work for the US. Validation patterns (Regex or otherwise) do not need to account for international addresses.

Flyouts

THE 2012 SCION tC

STARTING AT

$18,995

  • 5 X 10 FT
  • SEATS FOUR
  • 12.9 FT TURNING RADIUS
  • 11 AIRBAGS
  • 5 X 10 FT
  • SEATS FOUR

Login Dialog

LOGIN

Invalid email or password.

REGISTER

Keep up-to-date one the latest Scion news and special events. If you are a Scion owner, you can also register your VIN and get complimentary service reminders sent right to your email.

*REQUIRED

Table

AIR CONDITIONER

VIEW DETAIL

TACHOMETER & TRIP METER

VIEW DETAIL

POWER DOOR LOCKS

VIEW DETAIL

REMOTE KEYLESS ENTER SYSTEM

VIEW DETAIL

ENGINE IMMOBILIZER

VIEW DETAIL

REAR WINDOW DEFOGGER

VIEW DETAIL

Grid

EXTERIOR

asset picture
GENUINE SCION PAINT PROTECTION FILM
$299.00
VIEW DETAILS
asset picture
GENUINE SCION PAINT PROTECTION FILM
$299.00
VIEW DETAILS
asset picture
GENUINE SCION PAINT PROTECTION FILM
$299.00
VIEW DETAILS
asset picture
GENUINE SCION PAINT PROTECTION FILM
$299.00
VIEW DETAILS
asset picture
GENUINE SCION PAINT PROTECTION FILM
$299.00
VIEW DETAILS
asset picture
GENUINE SCION PAINT PROTECTION FILM
$299.00
VIEW DETAILS

Accessories Modal

acc picture

XM® SATELLITE RADIO RECEIVER WITH TRAFFIC DISPLAY

Suggested Retail $599.00

Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras mattis consectetur purus sit amet fermentum. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Cras justo odio, dapibus ac facilisis in, egestas eget quam.Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras mattis consectetur purus sit amet fermentum. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Cras justo odio, dapibus ac facilisis in, egestas eget quam.

ADDITIONAL IMAGES

3 Col Sample Layout

VIDEOS AND DOWNLOADS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt dignissim nulla, eget rutrum tellus auctor sit amet. Donec adipiscing semper justo. Sed hendrerit, eros eget dapibus ultrices, tortor dui egestas turpis, vel rutrum est justo in ante.

downloads image

VIDEOS

Curabitur blandit tempus porttitor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.

downloads image

WALLPAPER

Curabitur blandit tempus porttitor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.

downloads image

RINGTONES

Curabitur blandit tempus porttitor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.